The Business Advantage Group provides Business to Business Market Research, Telemarketing, Database, Marketing and Management Consulting Services

We specialise in the IT and Telecommunication sectors as an international business to business market research, marketing and management consulting practice.

Current Trends / Recent White Papers

Press Releases

Business Advantage releases white paper

A Guide to Market Analysis for B2B Growth

Free Newsletter for the CAD/CAM/PLM vendor community

Free Newsletter for the ICT vendor community

Free Newsletter for the PRINT vendor community

Press Release - CAD in the Cloud Market Trends 2017 - From Jon Peddie Research and Business Advantage

This white paper explains how to use Market Analysis to prioritize and validate ideas that make the most sense financially, rationally, emotionally and the best way to implement them for success while also minimising business risk.

CAD in the Cloud - Market Trends 2017

Download your copy now!

Business Advantage releases white paper

Buyer Personas - How to Create and Use them to Grow Your Business

Press Release - Usage Trends in CAD Hardware - Business Advantage Worldwide CAD Trends 2016 Survey

This white paper presents an up-to-date overview of the "dos" and "don'ts" of creating and using Personas to grow your business, better understand your existing customers and apply a laser-like focus on finding and satisfying new customers.

Desktop forecast to decline, Mobile and Virtual to Increase

Download your copy now!